Advanced
analytics
for
Brands
Businesses
independent agencies.
IMS is an independent consultancy specialising in advanced analytics to empower our clients to make better decisions. We work with brands across the UK, Europe and the US to prove marketing effectiveness, optimise investments and deliver actionable business insights to drive growth.
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What We Do
We can be your independent holistic analytics provider. Discover our IMS services below.
Media Effectiveness
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Econometric Modelling & MMM
Unlock the potential of your marketing strategy with Econometric Modelling, utilising your data to uncover insights, optimise marketing and drive business growth
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Geo Testing
Optimise your strategy with our Geo Testing framework which provides rapid and clear feedback on the impacts of your different marketing tactics
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Long Term Brand Impact
Using our bespoke Brand Impact 360 framework we can identify how media drives your tracking metrics and audience imperatives, we then track this through to sales and demonstrate the long term impact of branded investment. With some categories (most notably FMCGs) we find the ROIs to be many multiples of the short-term sales impact of…
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Ecommerce Attribution
In a world of walled gardens, GDPR and cookie security, historical digital attribution methodologies are increasingly outdated. This uses econometric methods to understand the true effect of media on Ecommerce sales channels.
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Business Analytics
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Price & Promo Analysis
We use advanced analytics to understand price elasticity and promotional mechanic effectiveness, identifying the most and least profitable promotions within your portfolio
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Share of Voice vs Share of Market Analysis
Develop an understanding of where you sit in the competitor advertising marketplace, and uncover the optimal media investment required to grow market share against your competitors.
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Churn Analysis
Minimise customer turnover with precise Churn Analysis. We provide you with the insights to retain valuable customers and improve loyalty over time.
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Market Entry Analysis
Identification of critical market entry points to reach your strategic growth goals
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Marketing Optimisation
Optimise your global marketing budget across your brands, channels and tactics
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Data and Tech
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Data Assessment
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Data and Analytics Road Mapping
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Forecasting, Optimiser and Business Intelligence Tools
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Bespoke Analytics
We have a lot of clients who come to us with unique challenges or complex data sets. IMS can use a plethora of Data Science, Statistics, and Machine Learning techniques to find solutions for a range of business challenges - please contact us for more information.
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Customer and Audience Analytics
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Customer Satisfaction (CSAT) to Sales Modelling
Amplify your brand's online impact with Social Analytics. We decipher social media trends and sentiments to refine your digital presence and engagement strategies.
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Customer Segmentation
We can run field quantitative analysis or segment previous quantitative analysis, to uncover which audiences are most likely to be profitable targets for your advertising efforts.
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Social Media Conversations and Whitespace Signals
Discover untapped opportunities with Whitespace Signals. We identify gaps in the audience conversation landscape, guiding you to areas ripe for earned media strategies.
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Product Review Analysis
Enhance product strategies with our Product Review Analysis. We can scrape customer reviews on your products identifying areas for NPD. This turns customer feedback and reviews into actionable improvements and innovative opportunities